Marketing Equine Practice: a case study
Justin Phillips, Founder, Practice Made Purrfect

A Marketeer with twenty years’ experience, Justin joined the veterinary industry in 2012 enabling White Cross Vets to achieve consistent 20% year on year growth. Along the way he won four Veterinary Marketing Association awards and lectured internationally on veterinary marketing.

As Head of Practice Marketing for VetPartners, Justin was responsible for supporting more than 350 practices to promote their individuality, improve patient care and build a thriving practice.

Justin is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry in order to improve client service and to enable practice teams to thrive. In October 2020 Justin founded Practice Made Purrfect to provide marketing and business consultancy to vet practices around the world.

Session Synopses

Why do smallies get all the limelight?  In this session, Justin Phillips applies his passion for marketing to equine practice and shares how he has helped one equine practice re-evaluate their marketing to achieve their business goals.  An ambitious target at the best of times, but particularly poignant in the middle of a pandemic.   Spoiler alert! There has never been a more vital time to invest in your practice and tell the story of the heroes behind the masks.

Justin will take you through the first year’s activity from agreeing the objectives, identifying all the client touch points and evaluating which activities will give the best return, relative to the investment of time and money. He’ll de-myth how you get Google working for you, use reminders to boost patient recall and supercharge your Health Plan to build reoccurring revenue. Equine vets are blessed with a highly engaged, deeply invested client base with enormous potential to create a powerful community of advocates; Justin shows how to make the most of this to build business.