Bob Magnus DVM MBA was the CEO and founder of Wisconsin Equine Clinic & Hospital (WECH), a full-service referral hospital and ambulatory practice established in 1992. Starting this business as a solo practitioner, WECH has grown to include 11 veterinarians and 25+ support staff.  In 2005 he founded Equine Business Management Strategies LLC, an executive business education program for the equine veterinary industry.  Joining Oculus Insights he has expanded business education offerings on a global level to the veterinary profession beyond North America including Europe, Australia and now China.

Dr. Magnus shares his passion for learning and enthusiasm for business with his peers. He has presented multiple times for the American Association of Equine Practitioners (AAEP) Annual Convention on topics such as:  Wellness Programs in Practice, Benchmarking & Performance Metrics, Marketing in Equine Practice, Growth Strategies in Equine Practice, The Business News Hours, Pricing Strategies, Business Case Reports and more…  On a national and international level, he has presented on the topics of Negotiation Training, Marketing Strategy, Equine Benchmarking Metrics, etc.… He has shared ideas and best practices at multiple regional and national educational programs and interactive workshops across North America and Europe.

Dr. Magnus has served on numerous national advisory boards and focus groups.

Currently he is owner of Oculus Insights LLP USA and is a senior lobal business consultant providing full management services for veterinary practices and teacher on: Negotiation Training, Marketing Strategy, Equine Benchmarking Metrics, etc.…

We all negotiate every day in some way or other; from getting kids to school (or more recently homeschooling!) to creating a new rota in the practice.   Bob Magnus, founded and ran a large equine veterinary practice in Wisconsin, USA for 13 years before moving more and more into veterinary business management consulting which he has been doing now for over 15 years.  He believes everyone in the practice from receptionist to GP vet to owner or senior manager can benefit from learning the art of negotiation.  In this session he will concentrate on how to make every interaction a win win by stepping back, reassessing the situation and if necessary ‘expanding the pie’.   Bob has coached vets all over the world and will touch on recognising and understanding cultural and personality differences within your team and among your clients and amending your negotiations accordingly.