Creating a successful marketing strategy for launch and beyond
Justin Philips, Practice Made Purrfect

A Marketeer with twenty years’ experience, Justin joined the veterinary industry in 2012 enabling White Cross Vets to achieve consistent 20% year on year growth. Along the way he won four Veterinary Marketing Association awards and lectured internationally on veterinary marketing.

As Head of Practice Marketing for VetPartners, Justin was responsible for supporting more than 350 practices to promote their individuality, improve patient care and build a thriving practice.

Justin is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry in order to improve client service and to enable practice teams to thrive. In October 2020 Justin founded Practice Made Purrfect to provide marketing and business consultancy to vet practices around the world.

Rebecca shares her lived experience of having MS to help organisations embrace inclusion.

Session Synopses

You’ve got the premises sorted and a vision for the practice you want to create, but how are you going to get people through the door to break even as quickly as possible? Join Practice Made Purrfect’s Justin Phillips, a vet practice marketing expert, as he guides you through how to build a marketing infrastructure to make your dream a reality. Having successfully launched numerous practices himself, Justin will take you through case studies of opening marketing plans and provide you with takeaways to adapt for your own practice launch. He’ll also recommend how best to invest your time by reviewing the digital tools available to enable an efficient and profitable practice from the outset.