Making Prices Feel Smaller at SPVS Congress 2024

Congress News

You can’t have avoided the recent media furore over veterinary fees. Do you wish you could make your prices feel less painful for clients, but also worry about protecting your margins? Join Rebecca Maher as she provides tips your practice team will thank you for at Congress 2024, 25th – 27th January, Hilton Birmingham Metropole.

Founder and Managing Director of InsideMinds Consulting, Rebecca Maher will be sharing ways to help your team have easier, smoother and quicker conversations about price, on Thursday 25th January at 16:45.

She will explore how, if we apply ‘smart thinking’ to the way that we present price and ask for payment, we can make prices feel subjectively smaller and more comfortable.  And here’s a spoiler: you don’t need to give away any discount at all.

In this presentation Rebecca will draw from a field within behavioural science, consumer psychology, to outline how we perceive prices. You’ll learn why parting with money feels painful, and what you can do to reduce that pain without reducing the price.

Rebecca Maher

Joining Rebecca in Thursday’s Business Management stream we also have:

  • Supercharging your Health PlansKate Higgins, Village Vets
  • Navigating Employment Law: Recent changes all employers need to knowSarah Rhodes, Citation
  • The Legal Implications of smarter working at practiceStephenie Malone, Harrison Clark Rickerbys
  • Smarter Pricing: Setting Sustainability and Profitable Professional Fees – James Bigglestone
  • The Financial benefits of retaining a positive teamMark Harwood, Hazlewoods

For full programme details click here.

So why not join us and bring the whole practice team to SPVS Congress 2024 at the Hilton Birmingham Metropole, Thursday 25th to Saturday 27th January 2024.  For 3 days of non-clinical lectures, interactive workshops, fun packed social programme, innovative exhibition and much more.

We’ve some great ticket deals including member early bird prices from just £345 and upto 20% off group bookings of 3 or more.

Not a member? Join SPVS today to qualify for SPVS member ticket prices and to access our wide range of member benefits.

Click here for full Congress details.

We are delighted to have Elanco and PetsApp as Platinum Sponsors and VBJ as Media Partners for Congress 2024.